Weight Loss – A Lifestyle Not a Diet Programme
Weight Loss – A Lifestyle Not a Diet Programme, disrupts conventional weight loss approaches in favour of empowering readers with an optimal, long term, weight management solution. It is focused on changing beliefs, creating more effective/sustainable eating habits, and taking part in regular exercise. Tasked with bringing the programme to life, I humanised and differentiated it.
Creative Direction, Branding, Design and Illustration:
Paresh Shankar
Product Creation and Email Campaign:
Colin Bell and Paresh Shankar
How?
By creating an exuberant, cool and colourful brand mascot called ‘Scaleio’. It was combined with quirky and authentic handcrafted type. The visual language emotionally connects readers to the essence of the programme, in that we are all biologically and genetically unique, and the premise that ‘diets’ are indeed an experiment of one.
I developed a range of e-books/e-workbooks with a clean and minimal layout and easy-to-read type. This was combined with eye-catching and upbeat hand lettered quotes, which served to act as powerful call-to-actions to bring about a change in dietary patterns and behaviour. The success of the eBooks, led to webinars and then partnering with organisations such as 3-1-5 Health Club to deliver face-to-face workshops.
To initiate positive dialogue about the programme, working together with the marketing team, we created an email strategy and campaign. An automated/drip-feed email series was constructed to potential customers, as well as one-time promotional broadcasts to existing and partner organisations database.
“I knew that having worked with Paresh on various projects, together with his flair for design, use of technology and user behavior. I was confident that his company would exceed my expectations. The end product met all my needs. Stenocara produced a professional programme that was consistent and flowed naturally with my other service offerings.
I would recommend Paresh for anyone seeking design, branding services and looking to develop a digital strategy to have a conversation with you. Your ‘bigger picture’ perspective is invaluable, as is your ability to adapt and offer a new refreshed perspective. I have worked with a number of creatives over the years, and I have never really found somebody that felt like they cared as much about my business as I do - until I worked with you.”
Colin Bell, Lifestyle Programme Director, Weight Loss - A Lifestyle Not a Diet Programme
